The family name, on our products
LABIDI
Meat, charcuterie, processed products and retail trays made in our Borj Touil workshop.
Made in Borj Touil, Ariana
Since the 1970s · Borj Touil, Ariana
Meat and frozen food. A family heritage.
Kept cold from our cold stores all the way to you, anywhere in Tunisia
Order before 3:00 pm, delivered the next morning Anywhere in Tunisia · No minimum order
Watch our film · 1 min 30Image © Airbus
01 Labidi Viandes at a glance
Scale, infrastructure and sustainability
We import, process, store and deliver red meat, poultry, seafood, frozen vegetables and fries for food professionals across Tunisia.
2026 figures
150
Employees
45
Vehicles, 30 of them refrigerated
16,500 m²
Plant site (land)
8,000 m²
Plant (built area)
3,300 t
Frozen storage capacity
ISO 22000
Certified operations
02 What we do
One chain, from sourcing to delivery
Our own teams handle every step, at our Borj Touil site and on the road. That is how we keep our promises on quality and timing.
-
Sourcing
Direct relationships with producers in Brazil, Argentina, India, the United States, Australia, New Zealand, the Gulf region and Europe, alongside the local market.
-
Processing
Deboning, cutting, preparation, marination, smoking, cooking, slicing and packing, in our approved processing workshop.
-
Cold storage
3,300 t of frozen storage capacity and 50 t of chilled storage, under a tightly controlled cold chain.
-
Delivery
A fleet of 45 vehicles, 30 of them refrigerated. Order before 3:00 pm, delivered the next morning, anywhere in Tunisia.
03 Our products
Ten product families, one point of contact
From butchery cuts to frozen vegetables, in retail or foodservice formats, under our own brands and those of our partners.
-
Beef
Imported and local beef, bone-in or boneless, cut to order.
-
Lamb
Local lamb and imported carcasses, whole or cut.
-
Offal
Beef and lamb offal, trimmed and packed in our workshop.
-
Poultry
Whole chicken, cuts and breaded or marinated specialities, led by Sadia.
-
Seafood
Shrimp, calamari, scallops, fish fillets and breaded specialities.
-
Frozen vegetables & fruit
Frozen vegetables, mixes and berries, from 300 g bags to 2.5 kg sacks.
-
Fries & potatoes
Lutosa fries, shoestrings, noisettes, croquettes, rösti and wedges.
-
Prepared meats
Minced beef, merguez, burgers, meatballs, kebab and salami, made in our workshop.
-
Dairy & chilled coffee
Puck cream cheese, cheese portions and slices, cream and sauces, and Starbucks ready-to-drink coffee.
-
Pet food
Pet Beef, a beef-based food for cats and dogs.
04 Our customers
Serving food professionals
From large hotels to the corner shop, every customer gets the formats, delivery rhythm and support that fit their business.
-
Hotels and restaurants
Meat, poultry, seafood, vegetables and fries in professional formats, delivered the next morning.
-
Institutional catering
Regular volumes and consistent quality for institutional kitchens and catering companies.
-
Supermarkets
Tray-packed meat, LABIDI and MIMA frozen ranges, partner brands and in-store merchandising.
-
Neighbourhood shops
Branded freezers, frozen ranges and delivery with no minimum order.
05 Our brands
LABIDI, MIMA and Pet Good, our own brands
Under its LABIDI, MIMA and Pet Good brands, Labidi Viandes develops meat products, charcuterie, seafood, frozen vegetables and cat and dog food for retail and foodservice.
Our frozen range for families
MIMA
Our consumer frozen range: seafood and vegetables. MIMA is also the banner of our subsidiary’s mini-markets.
Consumer brand and mini-markets MIMA on Instagram (opens in a new tab)
06 Partner brands
International partnerships that last
More than 25 years of continuity with Sadia / BRF, and lasting relationships with Lutosa, Pinguin, Minerva and other major international producers.
25+
Years of continuity with Sadia / BRF
Lutosa, Pinguin and Minerva are also among our long-standing partners.
Partner brand names and logos are trademarks of their respective owners. They appear here only to show the products that Labidi Viandes distributes in Tunisia.
07 Our film
Labidi Viandes in ninety seconds
Our product families, our LABIDI, MIMA and Pet Good brands, food safety and our cold chain, everywhere in Tunisia. Available in French, English and Arabic.
08 Our journey
From a family butcher’s shop to an integrated platform
Nouredine Labidi started from scratch in the 1970s with a butcher’s shop, then officially established Labidi Viandes in 1992. More than five decades later, the company remains family-owned and continues to grow under second-generation leadership.
-
1970s
First butcher’s shop
Nouredine Labidi starts from scratch with a butcher’s shop. The family’s story in the meat trade begins.
-
1992
Official creation
Nouredine Labidi officially establishes Labidi Viandes.
-
Late 1990s
The Borj Touil site
The company settles in Borj Touil, in the Ariana governorate. The site will grow into its industrial platform.
-
2005
Sanitary approval PV01-02
A first in Tunisia: the first sanitary approval ever granted for red-meat processing.
-
2026
TodayToday: an integrated platform
150 people, a fleet of 45 vehicles, 30 of them refrigerated, and 3,300 t of frozen storage, serving the whole of Tunisia. The second generation leads the company.
Let’s talk about what you need
Build your quote request from the catalogue, call us or message us on WhatsApp. Our sales team will get back to you.
Call us
Phone: +216 24 900 111 Email: labidi.viandes@planet.tnOrder before 3:00 pm, delivered the next morning Anywhere in Tunisia · No minimum order