Our heritage
Nouredine Labidi started from scratch in the 1970s with a butcher’s shop, then officially established Labidi Viandes in 1992. More than five decades later, the company remains family-owned and continues to grow under second-generation leadership.
Image © Airbus
01 The founder
Nouredine Labidi began trading meat in the 1970s and officially established Labidi Viandes in 1992. Today founder and senior advisor, he supports the second generation as it grows the company while preserving the long-term commercial relationships he built.
02 Our journey
Five decades of growth: every step widened the business without losing touch with the field.
1970s
Nouredine Labidi starts from scratch with a butcher’s shop. The family’s story in the meat trade begins.
Early 1980s
The business moves into wholesale: the family shop now supplies other meat professionals.
Late 1980s
The first meat imports open the business to international markets.
Early 1990s
Poultry joins the range and the company starts supplying hotels and restaurants.
1992
Nouredine Labidi officially establishes Labidi Viandes.
Late 1990s
The company settles in Borj Touil, in the Ariana governorate. The site will grow into its industrial platform.
Early 2000s
The frozen range grows to include vegetables, fries and seafood.
2005
A first in Tunisia: the first sanitary approval ever granted for red-meat processing.
Late 2000s
Fruits and dairy products join the range, and the company builds its quality approach around HACCP and ISO standards.
2012
Business meetings in the Middle East widen the company’s network of commercial relationships.
2020
A new administrative headquarters opens on the Borj Touil site, next to the plant.
2026 Today
150 people, a fleet of 45 vehicles, 30 of them refrigerated, and 3,300 t of frozen storage, serving the whole of Tunisia. The second generation leads the company.
What comes next
Amen Allah Labidi Chairman & CEO · Second-generation leadership
03 Leadership
“Labidi Viandes continues to invest in food safety, industrial excellence, cold-chain logistics and long-term international partnerships.”
The objective is to remain a reliable Tunisian platform for food distribution, processing and national supply-chain execution.
A second-generation entrepreneur, he leads the company through infrastructure growth, brand partnerships, financial sustainability, operational efficiency and the development of international sourcing. He works alongside the factory manager, Dr Sihem Barhoumi, principal veterinarian and head of food safety management.
04 Industrial site evolution
Chronological aerial views show how the integrated platform adapted to the growth of the company and evolving market needs.
Drag the slider or use the arrow keys to move through the years.
05 Our model
A company owned by its founding family, with no bank debt, that reinvests its earnings in its industrial base. This model lets us make long-term decisions.
The company belongs to the Labidi family. The second generation runs it, with the founder as advisor.
No bank debt: a sound financial structure and a source of stability for our customers, suppliers and teams.
The Borj Touil site, the cold stores and the fleet grow on the company’s own earnings.
06 International relationships
Direct engagement with international food producers across Brazil, Argentina, India, the United States, Australia, New Zealand, the Gulf region, Europe and other sourcing markets.
Sourcing markets
The Sadia / BRF recognition illustrates our commitment to long-term relationships with major international food producers.
Long-standing partners
07 Vision 2030 – 2050
Towards an integrated agri-food ecosystem.
Vision 2030 Planned
The 2030 plan reinforces Labidi Viandes as an integrated Tunisian food platform combining sourcing, processing, refrigerated logistics and market execution.
Fully robotic frozen cold store
3,000 t · Set to be a first in North Africa.
2030 – 2040 Planned
Modern slaughterhouse
The link between livestock and processing
2040 – 2050 Planned
Livestock feedlot
The upstream meat value chain
Animal feed
A feed integration ecosystem
Food security
A strategic contribution to Tunisia and North Africa
Regional group
An independent regional ambition
Strategic projects and targets: timelines are indicative.
08 Our film
Ninety seconds to discover our products, our brands, our food-safety standards and our cold chain.
Contact us
Call us
Phone: +216 24 900 111 Email: labidi.viandes@planet.tnOrder before 3:00 pm, delivered the next morning Anywhere in Tunisia · No minimum order
