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Our brands

Three house brands, long-term partners

LABIDI, MIMA and Pet Good carry our know-how from the Borj Touil processing workshop to the freezer aisle. Alongside them, we distribute international brands we work with for the long run: Sadia has been with us for more than 25 years.

01 Own brands

LABIDI, MIMA and Pet Good

Three brands, three roles: LABIDI for the products made in our processing workshop, MIMA for our frozen range for families, Pet Good for cat and dog food. All come in bilingual French and Arabic packaging.

Made in Borj Touil, Ariana

Tunisia

LABIDI

The family name, on our products

LABIDI is the name on the products made in our Borj Touil processing workshop: minced beef, merguez, meatballs, burgers and kebab, charcuterie (sliced salami and salami in casings) and meat trays for supermarkets.

  • Processed products made in our own workshop
  • Charcuterie: sliced salami and salami in casings
  • Meat trays for supermarkets
See LABIDI products

A few of our products

  • Lamb kamounia (offal mix)

    Pack size: 350 g / 1 kg

  • Pure beef mince

    Pack size: 500 g

  • Veal kleia (offal mix)

    Pack size: 500 g / 1 kg

  • Merguez sausages

    Pack size: 280 g

Consumer brand and mini-markets

Tunisia

MIMA

Our frozen range for families

MIMA brings together our consumer frozen food: seafood (breaded or peeled shrimp, scallops, calamari rings, seafood mix, breaded fish burgers) and vegetables (peas, green beans, mixed vegetables). MIMA is also the banner of our subsidiary’s neighbourhood mini-markets.

  • Seafood, breaded or plain
  • Frozen vegetables in 300 g bags and 2.5 kg catering sacks
  • MIMA neighbourhood mini-markets, run by our subsidiary
See MIMA products Follow MIMA on Instagram @mimafood.tn (opens in a new tab)

A few of our products

  • Peeled shrimp

    Pack size: 280 g

  • Green beans

    Pack size: 300 g

  • Breaded shrimp

    Pack size: 280 g

  • Garden peas

    Pack size: 300 g

Cat and dog food

Tunisia

Pet Good

Food for cats and dogs

Pet Good is our pet food brand. Its product, Pet Beef, is made in our Borj Touil workshop from beef (100% beef), as a roll that is easy to slice and portion, for cats and dogs alike.

  • Pet Beef: 100% beef
  • For cats and dogs
  • Made in our Borj Touil workshop
See Pet Good products

A few of our products

  • Pet Beef for cats and dogs

02 Long-term recognition

Sadia / BRF: a partnership of more than 25 years

25+

Years of continuity with Sadia / BRF

The Sadia / BRF recognition illustrates the company’s commitment to maintaining long-term relationships with major international food producers. It remains one important chapter within a broader, diversified portfolio.

Lutosa, Pinguin and Minerva are also among our long-standing partners.

Origin
Brazil
Group
MBRF (BRF + Marfrig)
See products Official website
Sadia / BRF recognition ceremony: four men pose, one of them holding the award presented to Labidi Viandes
Sadia / BRF recognition ceremony
A group of about thirty people posing in front of a building bearing the Sadia and BRF signs
Meeting at a Sadia / BRF site

Bringing brands to life in store

Beyond import and processing, we run activation programmes for the brands we distribute: in-store tastings and shelf visibility, together with our retail partners.

Sadia tasting stand in a supermarket, staffed by a brand hostess
Sadia in-store tasting
Supermarket freezer aisle stocked with Sadia products
Partner brands on the shelf

03 Partner brands

The international brands we distribute

A diversified portfolio across protein, seafood, frozen vegetables, fries, foodservice, dairy and value-added categories. We import and distribute these brands in Tunisia; for each one, here is its origin, its group and what we offer.

  • 25+ years of partnership

    Sadia

    Origin
    Brazil
    Group
    MBRF (BRF + Marfrig)

    Founded in Brazil in 1944, Sadia is one of the world’s leading poultry brands. We have distributed it in Tunisia for more than 25 years: individually frozen chicken breasts and fillets, Easy & Juicy marinated cubes, Mini Chef and Broasted breaded ranges, nuggets, burgers and franks. A long-term relationship, honoured with a recognition award from Sadia / BRF.

    Ranges Easy & JuicyMini ChefBroasted

    What we distribute

    See products Official website

  • Perdix

    Origin
    Brazil
    Group
    MBRF (BRF + Marfrig)

    The export poultry brand of the Brazilian BRF group: frozen whole chickens and chicken cuts, for foodservice and retail.

    What we distribute

  • Lutosa

    Origin
    Belgium
    Group
    McCain

    A Belgian frozen-potato specialist based in Leuze-en-Hainaut and part of the McCain group. We distribute its classic and shoestring fries, noisettes, croquettes, rösti and spicy wedges, in family and foodservice formats.

    What we distribute

    See products Official website

  • Pinguin

    Origin
    Belgium
    Group
    Greenyard

    A long-established frozen-vegetable brand from West Flanders, now part of the Greenyard group. Peas, green beans, sweetcorn, mushrooms, Brussels sprouts, asparagus and frozen berries.

    What we distribute

    See products Official website

  • Virto

    Origin
    Spain
    Group
    Grupo Virto

    A major Spanish frozen-vegetable group based in Azagra, Navarre. Virto packs a range of frozen vegetables for Labidi Viandes under its Villazar brand: green beans, peas, sweetcorn, mixed vegetables, broccoli, spinach and black beans, in 300 g and 400 g bags and 2.5 kg sacks for foodservice.

    Ranges Villazar

    What we distribute

    See products Official website

  • Minerva Foods

    Origin
    Brazil
    Group
    Minerva Foods

    One of South America’s major beef exporters. Minerva Foods is one of our long-standing partners for frozen boneless beef cuts.

    What we distribute

    Official website

  • Estancias de Patagonia

    Origin
    Argentina
    Group
    Estancias de Patagonia S.A.

    Based in Río Gallegos, in Argentine Patagonia, Estancias de Patagonia S.A. is one of Argentina’s leading sheep-meat processors. A long-standing partner of Labidi Viandes for lamb.

    What we distribute

  • JBS · Seara

    Origin
    Brazil
    Group
    JBS

    The Brazilian JBS group, one of the world’s leading meat companies, with its Friboi beef and Seara poultry brands.

    Ranges FriboiSeara

    What we distribute

    See products Official website

  • Allana

    Origin
    India
    Group
    Allana Group

    An Indian group and a major exporter of frozen bovine meat (buffalo) and food products.

    What we distribute

  • Asmak

    Origin
    United Arab Emirates

    A frozen seafood brand we have distributed for many years: fish and seafood specialities for foodservice and retail.

    What we distribute

  • Ocean Fresh

    Origin
    United Arab Emirates
    Group
    Alliance Foods

    Frozen seafood processed and packed in the United Arab Emirates: calamari rings and white fish fillets.

    What we distribute

    See products

  • Arla · Puck

    Origin
    Denmark
    Group
    Arla Foods

    A Northern European dairy cooperative based in Denmark. We distribute its Puck brand: cream cheese spreads in jars and squeeze bottles, labneh, natural cream cheese, cheese triangles, squares and slices, cooking cream, whipping cream and ready-to-use sauces, for home cooking and foodservice alike. Arla also makes the Starbucks ready-to-drink coffee in our range.

    Ranges Puck

    What we distribute

    See products Official website

  • Starbucks

    Origin
    United States

    Ready-to-drink coffee from the coffeehouse brand born in Seattle, made by Arla Foods: Frappuccino in 250 ml glass bottles (coffee, caramel, mocha, vanilla, cookies & cream), DoubleShot Espresso in 200 ml cans and Chilled Classics in 220 ml cups (Caffè Latte, Cappuccino, Caramel Macchiato, Chocolate Mocha).

    Ranges FrappuccinoDoubleShotChilled Classics

    What we distribute

    See products

Partner brand names and logos are trademarks of their respective owners. They appear here only to show the products that Labidi Viandes distributes in Tunisia.

Interested in a brand or a product?

Tell us what you are looking for and we will tell you which items and pack sizes are available.

Request a quote See the catalogue

Call us

Phone: +216 24 900 111 Email: labidi.viandes@planet.tn

Order before 3:00 pm, delivered the next morning Anywhere in Tunisia · No minimum order